How to create an automated webinar

In the dynamic landscape of digital engagement, automated webinars have emerged as a cornerstone for businesses to connect with their audience. As the demand for flexibility and scalability grows, automated webinars powered by platforms like ElasticWebinar have become instrumental in delivering seamless, impactful experiences. This comprehensive guide will walk you through the intricacies of creating a compelling automated webinar—from video hosting, registration pages, analytics, automation, to branding, leveraging the power of ElasticWebinar to ensure your message resonates with your audience.

In-House video Hosting

In the realm of automated webinar platforms, the importance of in-house video hosting cannot be overstated. It serves as the backbone for a comprehensive and reliable multimedia experience, offering a dedicated space within the platform to house all your video content.

Incorporating video hosting within an automated webinar platform can lead to significant cost savings in various aspects of your webinar strategy. Here's how:

1. Elimination of External Hosting Costs
   By having video hosting integrated directly into your automated webinar platform, you eliminate the need for external hosting services. Many third-party video hosting services come with associated fees, and by leveraging the built-in hosting capabilities of your webinar platform, you can avoid these additional costs.
2. Streamlined Content Management
   In-house video hosting within an automated webinar platform employs various techniques to prevent users from downloading the entire webinar at once and simulates a live webinar experience.
3. Reduced Dependence on Multiple Tools
   External video hosting often requires integration with other tools and platforms, leading to additional expenses. An automated webinar platform with built-in video hosting provides an all-in-one solution, reducing the need for multiple subscriptions and integrations. This consolidation not only saves money but also simplifies your tech stack.

Built-in Registration Pages

Captivate your audience from the moment they encounter your webinar by designing visually stunning and informative webinar registration pages. ElasticWebinar empowers you to create customizable registration pages that align with your brand. Optimize these pages with compelling headlines, detailed descriptions, and intuitive registration forms, ensuring a seamless and enticing signup process for your audience.

1. Customizable Registration Fields
   Customizable registration fields go beyond looks; they’re about turning your registration process into a goldmine of data. Built-in customization options let you gather information beyond the basics, giving you insights into attendee preferences. This data becomes the secret sauce for tailoring content and fine-tuning your marketing game.
2. Using Images & Videos
   Registration pages are your first impression – make it count. Built-in platforms jazz up this first interaction by letting you play with more than just text. Incorporating videos and images isn’t just eye candy; it’s a teaser that builds anticipation. It sets the stage, making sure your audience is hooked and ready for an immersive experience.

Scheduling & Timing

The beauty of automated webinars lies in their scheduling flexibility. Whether your audience vibes with daily, weekly, or monthly sessions, this adaptability ensures your content syncs seamlessly with their routines. It's not just about picking a time; it’s about customizing your schedule to fit the diverse preferences of your audience.

Analytics & Tracking

Analytics tools like Facebook Pixel or Google Analytics codes aren’t just for show; they're your backstage pass to participant behavior. They go beyond attendee numbers, offering a deep dive into participant interactions. This data isn’t just for post-webinar analysis; it's your real-time compass, guiding adjustments for an optimized and impactful webinar experience.

Email Marketing

1. Reminders
   Email marketing isn’t just about reminders; it’s about setting the stage. Before your webinar, use built-in email features to create a buzz. It ensures participants don’t just attend; they show up excited and ready for the valuable insights you’re about to drop.
2. Post-Webinar Segmentation Magic
   Post-webinar, the magic continues with smart email segmentation. Tailor messages for attendees, expressing gratitude and offering exclusive post-webinar content. Simultaneously, reach out to those who missed the event, providing access to the recorded session and keeping the content momentum alive.
3. Emails Beyond: Special Offers & Replays
   Post-webinar engagement takes center stage with email marketing creativity. Offer exclusive post-webinar deals to participants, turning engagement into potential conversions. Simultaneously, share replay links, ensuring your content keeps resonating and creating an ongoing cycle of audience engagement and brand interaction.

Automation

Automation isn’t just a convenience; it’s the magic wand that transforms your webinar into an immersive experience. Polls, notifications, simulated chat messages, and strategically placed special offers become seamless elements woven into the narrative. Automation isn’t just about efficiency; it’s about creating an interactive and dynamic journey that captivates your audience from the first slide to the closing remarks.

1. Dynamic Polls:
   Engage your audience with automated dynamic polls. Use them strategically to gather instant feedback, tailor your content, and keep participants actively involved.
2. Simulated Chat Messages:
   Foster a sense of community with simulated chat messages. Even in an automated setting, these messages create a lively atmosphere, making participants feel connected and part of a larger conversation.
3. Strategic Special Offers:
   Place special offers strategically throughout your webinar. Automated webinars offer the advantage of delivering timely offers, increasing the likelihood of conversions while maintaining the flow of your content.

Branding

Automated webinars provide an expansive canvas to amplify your brand identity. Custom domains and brand colors aren’t just for visual consistency; they’re about creating a digital space that feels like home for your audience. It fosters a sense of trust and familiarity, ensuring that your automated webinars are not just informative but an extension of your brand ethos.

1. Custom Domain:
   Establish a digital home for your content with custom domains. It's not just about branding; it's about creating a memorable and trustworthy online space for your audience, enhancing their connection with your brand.
2. Immersive Brand Colors:
   Infuse your brand’s distinctive colors into the webinar interface. Beyond visual consistency, this creates an immersive experience. Your brand colors become a backdrop, reinforcing brand identity throughout the webinar journey.

Creating an automated webinar requires careful planning, quality content, and the right tools. By following these steps, you can unlock the potential of automated webinars to reach a wider audience, generate leads, and achieve your marketing objectives. Stay flexible and open to optimization, and your automated webinar can become a valuable asset in your digital marketing strategy.